Say What? Rizdano Reno

Name: Rizdano Reno

Place/Date of Birth: Bandung, March 27th

Nationality: Indonesian

 

Formal Education:

2007 - 2010: Imago The School of Advertising (Diploma) Indonesia's premier advertising school. The school offers 18 months diploma. The only school from Indonesia that won bronze at the prestigious The One Show award for college students in Southeast Asia.


Informal Education:

Digital Studio - 2004

Digital Video Fundamental and Multimedia Fundamental Programs at Digital Studio Grand Wijaya Center, Jakarta Selatan.

Imago The School of Advertising - 2008

Art Director & Scriptwriting and Copywriting Course Programs

Spikes Asia - 2013

Programme of seminars and workshops focusing on creativity and learning. In addition, there are exhibitions of creative work from Asia, evening networking events and the exciting Spikes Asia Awards Ceremony which celebrates and rewards creative excellence in communications.

Citrapariwara - 2013

The seminar feature speakers of international caliber in the field of advertising that often share their knowledge and experience in regional and international advertising festival.


WORK EXPERIENCES:


Company: ADAMEDIA

Job Title: GRAPHIC DESIGNER

Date: June 2007 - August 2007

Job Description: ADAmedia is a Digital Magazine. As a Junior Graphic Designer the responsible is creating design is creating solutions that have a high visual impact. The role involves listening to BOD and understanding their needs.


Company: N3O INDONESIA

Job Title: INTERNSHIP JUNIOR ART DIRECTOR

Date: January 2010 - April 2010

Job Description: 360 Integrated Campaign

Accounts: First Media, ABC, Gudang Garam


Company: HOCUS FOCUS

Job Title: PHOTOGRAPHER

Date: September 2010 - October 2010

Job Description: Hocus Focus is a Photography Studio for Kids and Family based on Senayan City, back then. The responsibilities as a Photographer is capturing Kids & Family.


Company: GREY WORLDWIDE

Job Title: JUNIOR ART DIRECTOR

Date: June 2010 - July 2010

Job Description: 360 Integrated Campaign

Account: KPR Mandiri Pitch


Company: PLAYGROUPASIA

Job Title: CREATIVE ART DIRECTOR

Date: November 2010 - November 2012

Job Description: 360 Integrated Campaign

Accounts: AirAsia, Djarum 76, Samsung, Bank Mega, Cimory, Burger King, Chandra Asih, Emtek, Milna, Commonwealth Bank, BeiersDorf, Microsoft, Pfeizer, Tenaris.


Company: LBP FOUNDATION

Job Title: SENIOR ART DIRECTOR

Date: March 2013 - November 2013

Job Description: Political Organization held by Luhut Binsar Pandjaitan. As a Senior Art Director the responsibilities are creating political creative communications strategic planning.


Company: COLMANHANDOKO

Job Title: ART DIRECTOR

Date: December 2012 - March 2013

Job Description: 360 Integrated Campaign

Account: Nutricia Bebelac


Company: FORTUNE INDONESIA

Job Title: SENIOR ART DIRECTOR

Date: November 2013 - November 2013

Job Description: Digital Marketing Campaign for Hemaviton Pitch


Company: DDB GROUP INDONESIA

Job Title: ART DIRECTOR

Date: January 2014 - January 2014

Job Description: 360 Integrated Campaign

Accounts: Cheetos, Samsung, P&G, Quaker Oats.


Company: jobsDB Indonesia

Job Title: CREATIVE MARKETING

Date: April 2014 - January 2015

Job Description: Responsible for what advertisements and brand look like. Involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product and brand being advertised.

Generate creative ideas and concepts and gaining an understanding of the target audience and business that the advert is aimed at; meeting with the managing director before presenting ideas to clients, pitching ideas to clients, briefing other members of the creative team with commissioning vendors such as photographers, artists or film-makers. Advising new creatives, reviewing their 'books' and managing new teams on placement with the company. Engaging and acquiring new consumers using various techniques and approaches.

  • Responsible for website visitor traffic, Social Media and web integration
  • Working closely with external advertising and digital advertising agencies and spearheading exciting and effective campaigns.
  • Using consumer insights to guide the marketing campaigns and inspire high quality creative.
  • Working closely with the rest of the marketing team and other company. departments to ensure a coordinated approach to marketing campaigns.
  • Market research and benchmarking of target markets, analysis of company products in relation to competitors.
  • Supervising for UI & UX
  • Maintaining regular external communications (Employer & Job Seeker)
  • Maintaining and creating Company Value Assets, (Web Integration, EDM, Social

Media, Advertisement, etc.) Contributing considerably in creating Yearly Marketing Plan and Participating with Trade Marketing Manager to Increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. Complementary process to enable consumer access for brands through distribution. Ensure available supply to meet the consumer demand created by Brand Marketing.


Company: Chai Indonesia

Job Title: Creative Sr. Art Director

Date: December 2015 - February 2016

Job Description: 360 Integrated Campaign

Accounts: Gudang Garam International


Company: Brilio Ventura Indonesia

Job Title: Digital Creative

Date: July 2016 - Present

Job Description:

Long story short; Startup scene with 30-minute morning routines of reading TechCrunch, TNW, Wired, Gizmodo, Mashable, Tech in Asia, The Verge and ProductHunt- all so you don’t feel ‘left out’. Conversations, things like “OMG did you see Snapchat’s new feature? OMG is Instagram totally copying Snapchat? Did you see Zuck’s live townhall? OMG did you see what Elon Musk tweeted? OMG Uber raised another round!”

Celebrating every imaginary milestone with whisky, beer, or pizza and beer, martabak and soda, parties after raising money. Open space floor plans, standing desk, exercise ball desk, laying desk, and anxiety reliever toy (the last point amazingly works well for me).

Yes, this; DAU’s, WAU’s, MAU’s, ARPU, LTV, CPM, CPI, CPC, PPC, CPA, CTR, SEO, ASO, YoY, WoW, OMG!
Extravagant parties and crazy off-site events, convertible meeting tables into a Ping pong tables.

A Glance of Brilio;

Leading millennials content platform in Indonesia, Brilio has high traffic numbers day in and day out. Brilio was established in March 2015. They were born on social media and have a platform with agnostic approach to distributing content. Their mission is to entertain, inform, and empower millennials throughout Indonesia. Based in Yogyakarta (Editorial), Jakarta (Business), and Malang (Technology). They intend to make custom-tailored content to fit the reading habits of young Indonesians.

By the start of 2017, Brilio has become The Leading and Fastest-Growing Millennial Content Platform in Indonesia with 110 million monthly page views, 24 million unique visitor, more than 4 million followers and subscribers throughout our social media assets and a Ranking of 21 on Alexa.com.

Now let’s get serious, I’ll make it straight and simple, here goes my responsibilities and job descriptions;

  • Set the stylistic and artistic direction of advertising and marketing materials,
  • Providing idea and presentation decks for Sales division,
  • Providing idea, maintaining, evaluating and executing, for Marketing Division,
  • Providing idea, revising drafts, executing, for Product Development,
  • Providing all the things above for the C-level,
  • Maintaining, supervising, executing (through quickie lessons from the how-to found on Google) for everything,

Things that I do;

  • User Interface, (Website, Mobile Application)
  • User Experience, (Website, Mobile Application)
  • Digital System Development, (Website, Mobile Application)
  • Product Creative Idea (Video series, program, quiz, content, on-ground activation, etc.)
  • Social Media Content, (Regular content, sales content, internal marketing campaign content, marketing partnership content.)
  • Countless initiatives,

Things that I’ve worked on;

  1. Creative Content Marketing;
    • Article, Video, Photo, Infographic, Illustration, Social Media.
  2. Websites;
    • Community Building, Mobile Device, Blogging, Informational, Catalog, Directory, E-commerce, Photo Sharing, Question & Answer, Employment.
  3. User Interface; A-Z,
  4. User Experience; A-Z,
  5. Product Development;
    • Website, Mobile Application, Content Channel.
  6. Social Media;
    • Content; News, Interactive Content, User Generated Content, Testimonials, ii. Guideline; Post, Grid, Template.
  7. Livestreams; Facebook Live,
  8. Marketing Campaign;
    • Creative Plan, Creative Banner Ads, Publicity Content, Partnership Content, Social Media Content, Community Content, On-Ground Content.
  9. Research;
    • i. Product, feedback, user, client.
  10. Regular EDM (Newsletter).

RECOGNITIONSHonorS & Awards

Academic Award:

  1. Imago School of Advertising: Best Use of Typography
  2. Imago School of Advertising: Best Art Direction of the Year
  3. Imago School of Advertising: Best Execution of the Year
  4. Imago School of Advertising: Best Copywriting of the Year

Citrapariwara:

  1. Citrapariwara: Bronze 2011 (Djarum 76) TVC
  2. Citrapariwara: Daun Muda Shortlist #7 2011
  3. Citrapariwara: Outdoor Advertising Finalist (SmileXpress) 2012